Roller Coaster Pricing
Beat My Firesales by 2 to 1!

Customers Buy, Just to Try For the Best Price!

Introducing Roller Coaster Pricing!



The Idea Behind Roller Coaster Pricing and Why It Works!



Welcome! S. Kumar here to tell you about a terrific new product that has people begging to get their hands on it!

One of internet marketing's relative newcomers, Todd Gross, took his list members by surprise recently with the announcement and demonstration of a pricing scheme that is so devilishly clever that he had customers feeling like they had just hit the jackpot on a slot machine.

Todd installed the Roller Coaster Pricing Script and send a usual short email to his subscribers and customers.

That's it! That's all it took to unleash a scramble to get a copy of this product that let's customers choose the price that they pay for your product. And needless to say -- Todd was laughing all the way to the bank!

Let Todd tell you all about this neat trick himself:

We always talk about the psychology of selling in Internet Marketing, but one thing that is often overlooked is how annoying and short-lived some of the sales schemes are.

Firesales, or “Dime Sales” where the price goes up, sometimes rapidly, increases the desire to “get in early” by prospective buyers, but it can leave a bad taste in their mouth because they feel rushed or weren’t around when the price was low.

Not only that, sales that run up in price in one direction, tend to become less popular with time, as the price gets out of reach.

Enter Roller Coaster pricing.


With some experience in “day-trading” the stock market a few years back, I know something about market psychology.

One of the known times that the volume of trades can go way up, is when a perceived “bottom” is reached in a stock or index’s price.


Why not apply that same psychology, and create a scenario where a product’s price goes up and down with every “refresh” of the potential buyer’s sales page? Surely, they will try hard to catch a “bottom” and it will increase sales!

There are several advantages to this price structure.

  1. The price always goes up and down so the sale does not get “stale” with time as in a firesale when the price gets “too high”.
  2. Many buyers do not take the time to find the absolute lowest price, but are satisfied with something lower than the highest price they see. This means that a few sales will be made far above what would be considered the market average for the product.
  3. Buyers become so mesmerized with the “game” of finding the lower price that they will likely buy for the sake of securing the price, in addition to getting the product.
  4. Buyers will not become weary or bitter about this pricing scheme as much as they would a firesale, which quickly runs away from them and does not allow them time to make a decision on their own terms. The Roller Coaster pricing structure makes the buyer feel empowered to change the price, unlike a firesale.

With my first test using the Roller Coaster pricing scheme, we took in 239 sales in 36 hours, or around $2,000 US dollars.

The product was a set of videos showing how to set up a WordPress blog on your own server with SEO built in. The sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to $12.23 with the range of the Roller Coaster being set from $5.99 to $13.99.

While I did not split test this, similar sales in weeks prior did about 50% as well. I also received many unsolicited comments from my subscribers including:


"I enjoyed this yo-yo sale very much, and even though I did not really want to buy, I did. - Konstanze-Marie"

"Hey Todd! Surfed on the price wave for SEO WordPress and I think I did pretty good, just $7.95! Started at $13.45 then just refreshed the page for the price cut. Thinking you could do something with surf crashing sounds and a wave graphic... just an idea! Very fun!!! - Bonnie"

"Just wanted to tell you I really liked this randomizer price thing... it was fun and I got your product/videos for $6.02!! Even though I know your products are great, I felt like I got an even better deal... Wonderful! - Tamara"

"With these results and comments I would highly recommend setting up a dynamic pricing scheme like this one in your sales plan to boost conversions and become more popular with your subscribers."

Todd Gross


Throw A Wet Blanket on Firesales
and Catch the Latest Pricing Ride!


Roller Coaster Pricing comes with


  • Firesale - Still great for short-term interest building

  • Upsell option - For offering resell rights or an alternate higher priced product

  • Discount Offer & Discount Upsell - Everyone loves a bargain. Pick a percentage and watch sales increase!

  • Random Pricing & Random Upsell - Random price changes for your product like the stocks

Want to offer a limited time discount?

Forget the hassle of accepting coupon codes! Offering a discount is easy! Just enable the discount, set your start and end timeframe and it happens automatically!

No need to access your code for an early bird sale time or to be there to shut off a 1 hour special after 60 minutes!

Page Wrapper option (Template)

Display your sales page with a 'template' or without! You choose !


and 5 Pre-Coded Example Sites!
Choose One To Start With, "Make It Yours", and Upload It!



Roller Coaster Pricing Script with Master Resale Rights

  • Transferable Master Resale Rights License included
  • Professional web site and graphics set included
  • 6 page instruction manual and pre-recorded video help.