Roller Coaster Pricing
Beat My Firesales
by 2 to 1!
Customers Buy, Just to Try For the Best Price!
Introducing Roller Coaster Pricing!
The Idea Behind Roller Coaster Pricing and Why It Works!
Welcome! S. Kumar here to tell you about a
terrific new product that has people begging to get their hands on it!
One of internet marketing's relative newcomers, Todd Gross, took his
list members by surprise recently with the announcement and demonstration of a
pricing scheme that is so devilishly clever that he had customers feeling like
they had just hit the jackpot on a slot machine.
Todd installed the Roller Coaster Pricing Script and send a usual short email
to his subscribers and customers.
That's it! That's all it took to unleash a scramble to get a copy of this
product that let's customers choose the price that they pay for your
product. And needless to say -- Todd was laughing all the way to the bank!
Let Todd tell you all about this neat trick himself:
We always talk about the psychology of selling in Internet Marketing, but one
thing that is often overlooked is how annoying and short-lived some of the sales
Firesales, or “Dime Sales” where the price goes up, sometimes rapidly,
increases the desire to “get in early” by prospective buyers, but it can leave a
bad taste in their mouth because they feel rushed or weren’t around when the
price was low.
Not only that, sales that run up in price in one direction, tend to become
less popular with time, as the price gets out of reach.
Enter Roller Coaster pricing.
With some experience in “day-trading” the stock
market a few years back, I know something about market psychology.
One of the
known times that the volume of trades can go way up, is when a perceived
“bottom” is reached in a stock or index’s price.
Why not apply that same
psychology, and create a scenario where a product’s price goes up and down with
every “refresh” of the potential buyer’s sales page? Surely, they will try hard
to catch a “bottom” and it will increase sales!
There are several advantages to
this price structure.
- The price always goes up and down so the sale does not get “stale” with time
as in a firesale when the price gets “too high”.
- Many buyers do not take the time to find the absolute lowest price, but are
satisfied with something lower than the highest price they see. This means that
a few sales will be made far above what would be considered the market average
for the product.
- Buyers become so mesmerized with the “game” of finding the lower price that
they will likely buy for the sake of securing the price, in addition to getting
- Buyers will not become weary or bitter about this pricing scheme as much as
they would a firesale, which quickly runs away from them and does not allow them
time to make a decision on their own terms. The Roller Coaster pricing structure
makes the buyer feel empowered to change the price, unlike a firesale.
With my first test using the Roller Coaster pricing scheme, we took in 239 sales
in 36 hours, or around $2,000 US dollars.
The product was a set of videos
showing how to set up a WordPress blog on your own server with SEO built in. The
sales were mostly in the $6 to $8 range with sales ranging from $6.00 even to
$12.23 with the range of the Roller Coaster being set from $5.99 to $13.99.
I did not split test this,
in weeks prior did about 50% as well. I also received many unsolicited
comments from my subscribers including:
"I enjoyed this yo-yo sale very much, and even though I did not really want to
buy, I did. - Konstanze-Marie"|
"Hey Todd! Surfed on the price wave for SEO WordPress and I think I did pretty
good, just $7.95! Started at $13.45 then just refreshed the page for the price
cut. Thinking you could do something with surf crashing sounds and a wave
graphic... just an idea! Very fun!!! - Bonnie"|
"Just wanted to tell you I really liked this randomizer price thing... it was fun
and I got your product/videos for $6.02!! Even though I know your products are
great, I felt like I got an even better deal... Wonderful! - Tamara"|
|"With these results and comments I would highly recommend setting up a dynamic
pricing scheme like this one in your sales plan to boost conversions and become
more popular with your subscribers."|
Throw A Wet Blanket on Firesales
and Catch the Latest Pricing
Roller Coaster Pricing comes with
THESE GREAT ADDITIONAL FEATURES
Firesale - Still great for short-term interest building
Upsell option - For offering resell rights or an alternate higher
Discount Offer & Discount Upsell - Everyone loves a bargain. Pick a percentage and
watch sales increase!
Random Pricing & Random Upsell - Random
price changes for your product like the stocks
Want to offer a limited time discount?
Forget the hassle of accepting coupon
codes! Offering a discount is easy! Just enable the discount, set your start and
end timeframe and it happens automatically!
No need to access your code for an early bird sale time or to be there to shut off a 1 hour special after 60
Page Wrapper option (Template)
Display your sales page with a
'template' or without! You choose !
COMES WITH TWO GENERIC PAGE
and 5 Pre-Coded Example Sites!
Choose One To Start With, "Make It Yours", and Upload It!
Roller Coaster Pricing Script with Master Resale Rights
- Transferable Master Resale Rights License included
- Professional web site and graphics set included
- 6 page instruction manual and pre-recorded video help.