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Don't Let Clogged Web Site Content Destroy Your Online Business!! The royal path to a profitable website is filled with blind curves. Of these many pitfalls, negotiating your own web site is one of the most danger ridden. Designing up a traffic pulling website is a nerve wracking process, and if you don't pay attention to pin-point planning, you can end in a mess. The web site is the first door way that a customer has of your home business, so it had better be excellent first time itself. Now it's of course that you want your site to be very attractive looking, but that's just the initial steps. Very often a great looking web site can sink itself with very bad copy. The clear presentation of your information is absolutely crucial. It is important to realize that your web site follows a logical path and has complete and unambigous product information, a clean and clear offer, and easy to follow ordering directions, -all written with correct spelling, impeccable grammar and punctuation. Hiring a a professional web designer is better if you can afford it, and it's not that these days. Many web design student are looking to build their portfolio material and just may build your site for free of cost. Just remember, a web designer is just that, a designer. Be sure that the clarity, correctness and general feel of your writing is not compromised. One of the main flaws I find in poorly written web sites is the revulsion and anger that occurs in me when I don't know what the real offer is. The home page has very slick sales copy with many testimonials, but where is the offer? A customer friendly web site should introduce the product or service and clearly state the offer straight away. You can do the follow up with a 2nd paragraph of sales copy describing the benefits of your product, but make sure that your offer is stated first. Yet another web site sinker is non harmonious and confusing links. A professional web site should be divided into various sections connected by links. To make it easy for the visitor, maintain each section of your web site less than than 300 words, keep it precise, and have an easy to read navigation model to the left side of each page {and also|as well as|and| at the bottom of each page. It is very important that each link makes sense. Use logical titles like detailed product info" and {"order info"|"how to order"|"ordering information," and be doubley sure the content matches the title. Don't have order info on the products page, and vice versa. It is very important that your ordering information is crystal clear. It would it be a loss to you if someone got his way your web site, but then lost interest to buy your product because they were lost his way by your ordering page. Note this point, this happens everday in online purchases. Be doubly sure that everything is simple to understand. Your and price sections, mailing details and credit card detaisl should all be simple and logical. It's also a very good idea to have an order recap function so people are clear their order was understood before they send credit card number. Finally finish with an order confirmation, and your visitorswill be - at ease with trouble free purchase. And finally check on spelling, grammar and punctuation. Grammar is a very confusing subject. Every one thinks their grammer is alright, but even the highly educated people can slip up. Pay extra attention when drafting your web copy. You can't rely toally on a spell checker On finishing writing for your site, take a second look at your copy after a couple of hours, then read it again. You'll be surprised at the errors you missed the initially.. Once your proof reading part is over, let a friend look it over, preferably someone with an excellent eye for such things. {You can even|If you are still not satisfied|If you want more inputs|If you couldn't find anyone you can go to, get in touch with a professional editor, or if you can't afford an editor, approach anEnglish teacher. He may be willing to help you for a few dollars, and you have quality assured in your writing. A professionally written website is imperative to your online sales success. If people can't understand your site, they won't purchase from you. It's that simple. Pump in a little extra effort, and observe your multiply. Take care of the little things and make lot of money. S. Kumar is the webmaster and owner of Learnhomebusiness.com , the site he started from a remote village in India and took it to one of the top ranked sites in the world!. Visit his "104+ Super Scripts Bonanza" for a personal verification.


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