What's the most powerful marketing technique on the
Web? Search Engine positioning? Perhaps. But did you
know that some of the most successful web marketers
don't bother much with the Search Engines?
They put most of their effort into another technique
that's just as powerful and is much more under their
They write Ezine Articles.
There are tens of thousands of Ezines being published
every month, with a collective audience of millions.
And the editors of most of those Ezines are all
looking for quality content for their newsletters.
If you master this technique you can get your name
and your website URL in front of 100,000 or even a
Right now there's a shortage of good Ezine Articles.
So, if you write well and you know how to do research
on the Internet, there's a huge market waiting for
But there are some tips for writing and publishing
Ezine Articles. Here they are:
Writing Your Ezine Articles:
(1) Pick a topic that you know something about
(however little) and then go to the Search Engines and
find as many websites as you can that deal with that
As well as collecting information for your article,
make a note of any URLs that offer free resources
dealing with the topic of your article. Include those
URLs in your article.
(2) Once you've done the basic research, write the
title of your article in the middle of a blank page
and circle it. Then jot down your information in lines
that radiate out from your title, like the spokes of a
wheel. This technique is called 'Mind Mapping' and
it's a very effective way of organizing your ideas.
You can find more information on Mind Mapping at:
(3) An increasing number of Ezine Publishers will not
accept articles that are promoting a product you sell.
So, keep your article free of affiliate links; avoid
mentioning any products or services for which you
receive a commission.
(4) At the end of your article, attach a 5- or 6-line
'Resource Box' that includes your website URL and/or
your email address.
(5) When you have finished your article, do NOT send
it off straight away. Let it lie fallow for 2 or 3
days and then come back and read it again. You'll be
amazed at the improvements you can make. Those final
improvements are what makes the difference between an
article that gets published and one that doesn't.
(B) Publishing Your Ezine Articles:
(6) There are two ways of getting your articles
published: 'Individual Submissions' and 'General
'General Distribution' will get your article in front
of many more readers, per unit of effort expended,
than 'Individual Submission', and I suggest you use
this method before making Individual Submissions.
There are basically two kinds of 'General
Distribution': Announcement Lists and websites.
Here are some Article Announcement Lists:
Here are some Websites that provide Free Content to
(7) Once you've used these 'General Distribution'
techniques, then submit your article to individual
However, before making individual submissions, find
out (a) if the Ezine Publisher accepts article
submissions, (b) what the Publisher's guidelines are
for article submissions.
My free Ezine Directory gives you this information,
'The Free Directory of Ezines':
I have also produced an eBook called 'Get Published!
The Directory of Ezines that accept Article
Submissions' and you can download it free at:
(8) Format your article to 65 characters per line and
make sure it contains no spelling mistakes. With the
availability of spell-checkers there's really no
excuse for spelling mistakes. If your article does
contain spelling mistakes, many Publishers will just
discard your article.
(9) Don't submit articles to the same Ezine Publisher
more than once a month.
(10) Address the Ezine Publisher personally, and make
sure that the message accompanying your article is
very courteous - you're asking the Publisher to read
your article and give you some of her valuable time
and she probably gets dozens of article submissions a
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/