There are many writers who are utilizing article distribution
services to get articles published in ezines and newsletters
and on websites. These articles always have a link back to the
website of the writer in the article's Resource Box --- the About
the Author information which typically follows an article. This
has always been one of the best methods a webmaster could use to
generate web traffic to his or her site.
THE ECONOMIC VALUE OF DISTRIBUTING ARTICLES
When comparing the cost of preparing an article and distributing
it to publishers and webmasters, your overall articles costs are
still really small... Especially when you compare that cost against
the cost of buying advertising in the same ezines, newsletters
and websites that will publish your article. On top of that, when
a website publishes an article that you wrote, the article will
usually remain on the website for years to come. But, when you
buy an ad for your business at a website, you need to pay that
advertising rate every single month for as long as your want your
ad to remain on that website.
When you want to measure the effectiveness of an article, you
should measure the cost of advertising in the ezines and
newsletters where you were published, plus the cost of
advertising on the websites where your article was reprinted.
If you invest the time and effort to calculate the value of the
advertising earned from a reprint article versus the cost of
creating and distributing that article, you will quickly realize
why so many people recommend this promotional technique.
TRAFFIC IS A TWO-SIDED COIN WITH REPRINT ARTICLES
When we first got into
writing articles for promotional purposes,
we were entirely focused on getting our articles published in ezines and newsletters. The all-important link back to your site
can reach thousands of publishers, and through the publishers,
you can quite possibly reach millions of readers. And these are
not just ordinary readers either; they are members of YOUR target
The ezines and newsletters that will publish your articles
have already told their readers that they will be providing
information on the topics that you have written about. And, the
readers have all taken a pro-active step to add their email
address to the mailing list of the ezine that is publishing your
While most ezines have a subscriber base in the range of ten to
twenty thousand, there are still some really large ezines with
subscribers in the hundreds of thousands out there that will be
happy to share your materials with their readers.
These days, it is all about the search engines. Webmasters want
to add fresh content to their websites regularly, so they can
improve their search engine traffic. And, writers want to see
their articles on third-party websites, so that they can build
their link popularity and improve their own search engine
THE NATURE OF GETTING YOUR ARTICLES IN EZINES AND WEBSITES
Once, you have taken the time and effort to create your reprint
articles, you will want to send them to the largest number of
publishers and webmasters who have expressed an interest in
publishing what you have written.
Many writers who are just getting started will try to do all of
the distribution work themselves. They will search high and low
to find the sites that accept reprint articles and they will look
for the article distribution mailing lists that other writers are
using. Then, they will commence the task of distributing their
articles to the various sites and lists that accept reprint
The entire process can be very time-consuming and frustrating for
the writer. Most lists will only permit you to distribute your
articles if you are willing to accept other writer's articles
as well. If you find yourself subscribed to one of the bigger
mailing lists, you could legitimately get hundreds of articles
a day dropped into your mailbox. Add to this the fact that most
writers are subscribed to up to seven different distribution
lists, and then that one hundred articles a day could become
seven hundred articles per day. Some people want out of the
distribution lists the day after they start.
Then you have the added challenge of remembering what the posting
rules are for each mailing list that you will join. Pushing the
rules to the side and forging ahead could get you banned from
participation in many of the article distribution lists.
Keeping everything straight and muddling through all of the
incoming messages is tough enough for the average marketer. But,
then you add the challenge of getting your article into the
article databases that offer reprint articles to publishers. Each
article archive directory generally requires for you to login and
to follow their unique posting rules to get your articles into
their database. This requires even more of the writer's time.
Most writers end up making some type of compromise in order to
get their articles distributed. They will either set aside half
a day to a full day for the distribution of a single article, or
they will limit their distribution range to the mailing lists and
article sites that make it easy for them to accomplish the
greatest results in the least amount of time.
What many writers fail to realize is that some of the article
distribution lists where they are trying to submit articles, are
not accepting their articles. Others aren't accepting anyone's
articles and haven't done so since 2000. Some are still accepting
articles, but only from those people who were approved for
unlimited posting privileges prior to the disappearance of the
list moderator some time ago. These writers, who already feel
pressed for time, are wasting more precious time submitting
articles to lists and reprint article directories that are not
accepting their article submissions.
SOMETIMES IT MAKES SENSE TO EMPLOY A SERVICE PROVIDER
There are a handful of well-established and experienced
distribution services that can
get your article to multiple
publishers with very little time investment on your part. The
distribution services will do this for a small fee and send your
article to targeted publishers of ezines, newsletters and
websites. Rates vary from service to service.
Many writers use a number of article distribution services to
distribute their articles. The reason is that all services use
SOME of the same distribution outlets, but all services also have
unique outlets not available to the other service providers.
The writers who use a number of services do so to increase the
overall reach of their articles, to maximize their results.
THE CHANGING MARKETPLACE
Recently there have been a number of new distribution services
popping up who claim to be able to distribute your articles to
publishers at a lower cost. These new distributors are offering
bargain basement rates such as $40 for three months and unlimited
article submissions. Sounds like a great deal right? Well there
are a number of problems with using a cheap service such as this.
The primary problem with these cheap service providers is that
you will put all of your articles into their database at your
convenience. Then, the service will turn around and distribute
all of the articles you have put into their database, on the same
day that you put them into their database.
Here is the problem. Nearly every article distribution mailing
list in existence has a limit of one or two article submissions
per writer per day limit.
Suppose for example that you put 100 articles into the
database in the same day. Then the cheap distribution service
will turn around and send all 100 of your articles to the article
distribution mailing lists on that same day. Your first or second
article may get full distribution. Your next 98 articles will be
deleted from the groups without ever having been posted. And, you
will likely find yourself banned from future participation in the
article distribution groups.
So, if you think that you are saving money by using a bargain
basement newcomer, you really aren't. That $40 you spent will
only get two of your articles into circulation. The other 98
articles you put into the cheap service's database will never
reach beyond that service's website.
PROFESSIONALS CAN MAKE A DIFFERENCE
A major article distribution company understands the intricacies
of the world of article publishing, whereas a cheap newcomer is
simply looking to make a quick buck off of you.
If you want your articles and links to reach the targeted
publishers and targeted audiences that would be interested in
purchasing your goods or services, then you should seriously
consider spending a little more money to use a well established
distributor from the outset. This will also save you the time and
hassle of posting articles that will never see the light of day.
In the end, you want the best bang for your buck.
Sometimes the best bang for your buck requires that you spend a
little more money upfront. With an established and experienced
article distribution company, you might just find that you can
get better results from each article, and you will still have
an audience for your articles two weeks or two years from now.
You can make the most of your advertising when you use an article
distribution company who will put your needs first --- always
keeping in mind what will help YOU to generate the best results
for your investment.
Copyright Bill Platt - All Rights Reserved.
Bill Platt is the owner of http://www.LinksAndTraffic.com
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