If you are a writer of articles which are then distributed to Ezines or a website content then you need to consider using a picture with your articles. If you use a picture then you will need to make sure the picture makes sense and that it is indeed proper for you marketing mission and goals.
Recently I read an interest piece on just how to properly use a picture with your articles written by Expert Marketing Consultant Don Crowther. First I want to say that personally please do not take this comment as an egomaniac, know-it-all or a super star of advertising, as this is not my intention at all. However, I just happen to know a lot about this subject and not just from school and my stint as an advertising representative for an General Aviation Newspaper, the largest of its kind in the World at the time (formerly in the aviation business; www.AircraftWashGuys.com).
Now then, I have re-read this article by Don Crowther and analyzed it completely from top to bottom. I cannot find one thing wrong with it at all. Only more I would add to it, but where would you stop? I mean you could write a PhD dissertation on the subject and 1000s have already meaning this subject could be 175,000 pages and at least 25 excellent Advertising Text Books with 10,000 case studies in all Industries and sub-sectors. But to Don's credit he has been able to summarize this quite nicely into a small article.
When one online article submission website put up the pictures on their site and allowed them to be transferred with the articles, they did all the online article authors a huge favor and you can take this advantage and supercharge it by taking Don's advice.
I hope you will all see the extreme value in all of this and take it from all the experts and listen to what works and why and boost your online article readership following and help your traffic as well. Look up Don Crowther on the Internet and learn more about self-branding your articles with a proper picture.