Everyone says that "The internet is the information highway"
However this phrase has been used so many time that it is more of a clich?.
People going on to the internet can be subdivided into groups, but generally, they are out searching for information. Whether for fun, business or any other information, the internet has provided us with information that has proved to be very beneficial.
More and more sites have seen the effects that articles can do to improve the traffic of their sites.
Some people have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. More often than not, the article would be in relation to the site.
For example if the article is about picking the correct golf club, the resource box may lead to a link to a site that sells golfing accessories.
A resource box is what you would find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link.
If a reader found what they they read beneficial, they might like to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site to do some more reading or research for the subject or topic they are interested in.
Just as important as the article itself, the resource box must also be eye-catching and compelling to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more reasons for the reader to go to your site.
What are the benefits of having a good resource box?
The most important benefit would be to drive targetted traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be benfit them as well. For the sponsoring site, when you get people to click on your resource box, you generate targetted traffic that can be counted upon as potential customers.
What would be good content for your resource box?
Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools on the internet that can help you zero-in on what keywords to use.
Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you should make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV or magazine advertisements, you don't have the luxury of using visual aids to drive your point in.
What you do have is the power of imagination of a reader. With the right content, you can make them think and be intrigued.
You should also only use keywords that are related to your site. Do not attempt to trick your readers to visit your site. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer.
Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them. So use this only chance wisely.
The resource box may be small in size but they will provide a significant aid in driving traffic to your site. Be fun and creative while showing that you have a great deal to offer.
There are many tips and guides that can help you in doing this, the first and most important step is realizing how important a resource box could be in making people click your link and be directed to your site.
Jo Han Mok is a frequent guest and featured speaker at Internet Marketing bootcamps and conferences on subjects such as copywriting and Joint Venture Marketing. Visit his website to find out how he can help you turn mere words into cash!