As we prepared to move our 12,000 article database from one
server to another and make a serious business of it, instead
of the formerly free service, hosted on free servers and
delivered by free email accounts, we took a serious look
around at the article marketing business as well as the paid
web content business to see what others were doing and test
theories about the value of web content.
What we discovered, to our dismay, was that everyone now
recognizes that content is king in search engine ranking.
The trouble with everyone knowing how important web content
is to search engines - is that it gets perverted the same
way linking and Pagerank got perverted. Everyone realized
how important links were to good search engine ranking in
1998 and 1999 when FFA (Free-For-All) link directories were
The FFA insanity was finally recognized by late 2000 and
early 2001 by the search engines as a perverted system and
they first discounted those links in their algorithm, then
began to penalize those links because they were dominated
by sleazy players in the porn and pills industry. Although
those FFA pages still exist and some otherwise reasonable
people are taken in by them because they "heard somewhere"
that they help your search engine ranking, most of us now
know that posting links to FFA pages is a counterproductive
waste of time for search engine ranking.
Along came links directories, linking directory software,
and link building services to pollute the waters of linking
even further. Webmasters hear that links are important for
search engine rank and they dive into one or all of these
linking schemes to increase their link popularity. Finally
the search engines noted that millions of unrelated sites
were linking to each other and that those links were nearly
always reciprocal. So the search engines downgraded those
links, reduced the value of directories full of reciprocal
links to unrelated sites. It's been rumored that this too
is a possible area of penalization by search engines.
I'm a long-time advocate for the value of web content in the
form of free articles as a search engine strategy. I started
an emailed article distribution service in 1999 to encourage
site owners to write and distribute articles for free use on
other sites to increase topical relevancy and coincidentally
as a method of gaining one-way inbound links to their site
from the resource box at the end of their articles. I have
long used them to ghostwrite and submit articles for clients
on a regular basis as a linking campaign resource for their
site in place of the more common reciprocal link-begging done
by so many webmasters.
Now article marketing is becoming polluted by overzealous
marketers producing software and services to "Blast Your
Articles to 50,000 Ezine Editors" with little regard to much
more than selling a few thousand copies of their software.
Ezine editors see articles blasted in shotgun fashion without
regard to topic or industry as spam when they receive those
random article submissions. It is only one of the perversions
of the web content game now perverted by "blasts" of emailed
articles to tens of thousands of ezine editors.
A further perversion is "SEO writers" who use this Shotgun
Software to blast ghost-written articles (done for clients)
to thousands of ezine editors and article distrbution sites,
not just once, but over and over again. These maniacal
jackals join article distribution lists under multiple pen
names and use their software to submit those "blasts" to
dozens of article distribution lists under multiple names,
multiple times in the hopes of getting the articles
published multiple times on the same sites. It has required
us to write filtering software to keep multiple submissions
out of the archives and ban the authors doing the multiple
submissions from further submissions.
The worst perversion of the web content game is those
harvesting articles from the multitude of free content sites
and reproducing entire archives from multiple article
databases and hosting those thousands of articles on dynamic
sites without regard to topic or category. This watering
down of the article relevance by random inclusion on hundreds
of websites is destroying the value of the article marketing
and diluting the value of the link to the author sites. Why?
Because those articles are now appearing on thousands of
sites that have no focus or relevance and link back to the
authors from sites that have no apparent subject or topic.
Web content is critical to establish a topical relevance for
all website owners, not simply for creating larger sites
with more Adsense ads on them. Publishers need to focus on
relevant topics and avoid reproducing random web content.
The content at any cost mentality is killing the value of
article marketing and diluting the reasons for distribution.
Unless the article spammers stop "Blasting to 50,000 Ezine
Publishers" we will see the value of article marketing blown
to bits and reduced to the value of FFA links directories.
Copyright ? August 11, 2005 by Mike Banks Valentine
Mike Banks Valentine operates http://Publish101.com
Free Web Content Distribution for Article Marketers and
Provides content aggregation, press release optimization
and custom web content for Search Engine Positioning