Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 12-15-2003 Issue: December-->15-30
S. Kumar, Editor, www.learnhomebusiness.com
This will be
the last issue of 'HomeBiz-Tips' in 2003.
It's a proud
realization for me that- We are moving on to its 3rd year of publication.
It has been my pleasure to bring you 'precise' info for the past two years
and you can expect the same in 2004 too.
major contributing factor is you - without your co-operation and
your eyeballs, this Newsletter does not exist.
As we move
towards 2004, accept my sincere gratitude for being a member, for turning
a blind eye to the mistakes I make and for my grammatically incorrect
& family a merry X-Mas...and a productive 2004 -where all your dreams come alive and take concrete shape.
-- S. Kumar
- Editor -
Online content spending hits $1.4B
this year. US consumer online content spending will grow 10.4% this year over 2002, reports eMarketer.
What's your share in this?
Own Membership Website
The days of
free Internet are over and is being replaced by paid content. I have
already registered a domain to provide memberships to tons of Mkg content
that I hold. Yes, In about 3 months, I will also be a part of the fastest growing trend in online income
today- paid content.
You too can
with the help from Michael.
Rasmussen portrays the operation of a membership website from
start-to-finish with step-by-step instructions that are virtually foolproof.
His detailed plan reveals exactly how to build a profitable web site from the ground
up!... It even shows you what content people will pay for and where to find it.
membership website is an excellent project to work on now and launch it in
2004. Try it.
Own Membership Website
The Creative Art of Customer Service Damage Control
by Karon Thackston
Ooops! It happens to the best of us.
You certainly didn't mean to, but you've managed to make a customer angry.
Now what do you do?
No one is exempt from those problems that creep up from time to time. It's
inevitable. Mistakes do happen. The important part is how you recover.
These steps will give you some guidelines for smoothing over the rough
Apologize First and foremost:
If the problem is your fault, let the
customer know that
you recognize your error and are sorry. If
the problem is not
your fault, apologize for any inconvenience or miscommunication. The
customer need not hear a lecture about company policy and how the entire
incident could have been avoided if... Allow your customer to save face.
Focus on the Solution, Not the Problem: It's easy to point fingers
when a mishap has occurred. However, trying to determine who's to blame
will not solve the problem. It's best to focus on resolving the customer's
complaint first and later researching where the incident
originated.. If the customer insists on pointing fingers at you, simply
apologize again and change the subject back to problem solving.
Quickly Correct The Error: The more speed incorporated into
correcting the situation, the better. If a shipment didn't go out in time,
offer to send the package two-day air or overnight express. If the
information wasn't emailed, let the customer know it will go out within
the hour. Showing your customer you understand their predicament and are
willing to help ease the pain will go a long way.
Follow Up This is key:
Call the customer to make sure the replacement was received or that the
technician arrived and
problem. What a wonderful way to let the customer know you really do care
And finally...Go the Extra Mile: If the problem was indeed your
fault, and was of considerable magnitude, go above and beyond to let the
customer know you're truly sorry. Send a little extra surprise. There are
a few things to remember when shipping favors...
quickly. It will lose its impact if sent several weeks after the
personal. Don't send golf tees to a fishing fan.
inexpensive. There are many ways express yourself
without breaking the budget. Try a small arrangement of flowers, movie
tickets, candy, etc.
it consumable. A gold-plated business card holder is nice, but each
time someone comments on its beauty your customer is likely to relive
the tale of how he/she got it. Sending a consumable surprise makes an
impact and then allows the mishap to be forgotten.
these techniques will afford you a little more
comfort knowing you have a plan of action... just in case!
Karon is Owner and President of KT & Associates who offers targeted
copywriting, copy editing & ghostwriting services. visit her site at
already emailed you about the X-Mas proposition that is set to expire on
In case you
missed it- its the most valuable X-Mas Phenomena on the Internet
now and will be there for only for next 4 days. It comes from the
trusted stables of Learnhomebusiness.com
To put it
simply, you will own 215 products, many valuable resources, get to
use 105 web tools and more. You need to ponder on this more.
Here To Grab 215 Products
(Will Expire On 12/23/2003)
Let me share
two facts with you.
I get 90% of my sales from my subscribers
40% of my customers are repeat customers.
Lesson - Gold is in the List.
for this issue, I have assembled some excellent resources (rare) that will
help you build your list.
Secrets to Email Mkg Success: An excellent PowerPoint presentation
that teaches all about using email as a Mkg medium. Very succinct and to
Viral Mkg: Viral Mkg methodologies detailed in an
easy-to-follow PowerPoint presentation. Done in a pin-point fashion.
Email Mkg checklist: Simple to use word document that helps you to
define your email mkg strategy.
Email newsletter planning worksheet: The name says it all.
Email campaign planning worksheet: This worksheet helps you to sharpen
your email campaign with laser beam edges.
Access all 5 here for free
Here To Download Them
Note: You can grab as many as 55 digital products to resell by
upgrading HomeBiz Pro to the deluxe version...in case you do not have a
to sell. Visit
here for details.
Well. That sums up
December-2003. Do not Forget To Rate 'HomeBiz-Tips'.
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keep it Ad-Free.
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Cordially -- S. Kumar
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Author of eBook:
"Become A Global Homebusiness Pro.."
Download It FREE From - http://www.learnhomebusiness.com
Copyright 2003: S. Kumar, http://www.learnhomebusiness.com