Date: 15-10-2004 Issue: October-->1-15
S. Kumar, Editor, www.learnhomebusiness.com  
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Hi ,

Let me share a with you a free utility that I found it to be extremely useful.

Google Desktop Search is released recently and it lets you search the web as well as your computer. (currently available for Windows XP and Windows 2000 Service Pack 3 and above)

With Google Desktop Search, you can search the full text of your email, files, viewed web pages, and chats from your computer. Specifically, you can:

• Search email from Outlook 2000+ and Outlook Express 5+

• Search files in TXT, HTML, DOC, XLS, and PPT formats (Office 2000+)

• Search chats from AOL 7+ and AOL Instant Messenger 5+

• Search web pages viewed in Internet Explorer 5+

Since you can easily search information on your computer, you don't need to worry about organizing your files, email, or bookmarks. You can just do a quick search for what you remember seeing, instead of having to remember exactly what file, email, or web page had that information, and where that item is now located on your computer.

The utility is just 400 KB, sits in your system tray and can be instantly called when you need to search.

Download information here: http://www.desktop.google.com

Hope you enjoy this issue too!

Courteously -- S. Kumar

13 Ways to Destroy Your Website

With all the talk of how to make a great website and ways to keep visitors, it is important to also understand the other side of designing an Internet business. Every day, thousands of websites are finding unique ways to turn away visitors and potential customers. Although many webmasters know about the obvious "turn-offs", there are many little details that "tick-off" visitors and make them leave.

In fact, I have found that there are 13 "small" items that can make or break a website. To avoid having your visitors "click-away" from your site make sure that you include the following things:

1) A Professional Appearance: Most websites don't need flash effects or dazzling visuals. But, your Internet business should be perceived as a legitïmate site, built by someone who cares about the content and appearance. In other words, the colors and graphics should blend well with one another. In addition, all web-copy should be dynamic and devoid of grammar or spelling mistakes. Finally, any images on the page should enhance the experience for your visitors without distracting them.

2) Proper Navigation: The pages on your website should be easily connected. To do this, every section should connect to the main page, with a clear and concise menu. Don't make your visitors spend a lot of time looking for different sections. Help them by ensuring that the navigation of your site remains constant throughout all pages.

3) An Obvious Theme: Your index page should immediately let the visitor know what you are selling or promoting. Usually the best way to do this is by briefly describing the purpose of your website and include product photos that can help people understand your purpose.

4) A Logo: One of the best ways to "brand" your site and remain unique is to have a logo for your Internet business. By having a logo, your website is more likely to make an "impression" with your visitors and develop a following. Any logo used needs to be consistent with the theme and color scheme of your site.

5) FAQs: There will be times when your visitors have a question that is not covered by the standard descriptions or salës pages. To help them out, it is important to have a section that is devoted to answering common questïons. By creating a FAQ page, your prospects can easily find the answers to their questïons and will be more likely to order from your site.

6) What's New Section: With repeat visitors, there will be times when you want to update them with current news or promotions. The best way to do this is to create a "What's New" section. That way, you can inform old visitors, while making sure that they know about all current marketing campaigns.

7) Contact Information: Eventually, your website visitor will have a question for you. Because of this, it is vital that you list all possible ways that they can reach you. By creating a contact page, you will be able to answer enquiries and reinforce the fact that there is an actual person behind the website.

8) Feedback Forms: The best websites always change, catering to the needs of the visitor. In order to find out what your customers need, it is important to solicit feedback from them. A common way to do this is by creating a feedback-form on the site, which includes questïons that will help improve the overall quality of the Internet business.

9) Privacy Policy: With the problem of sp@m, many people are afraid to give out personal information such as their email address and credït card numbers. To help alleviate this fear, you need to include a "Privacy Policy" section. Basically, this page will let them know how all information is used and if they will be contacted in the future. It is better to be upfront about your practices than to be accused of mishandling information.

10) Email List: Top websites work on developing an email list of prospects that can be contacted in the future. This should go without saying, but your email list subscription area should have a prominent position on your web page. In addition, include a quick blurb about any incentive that you offer to visitors for joining the list.

11) About Us: Most website visitors appreciate knowing that a business is run by an actual human being. To help personalize your website, you need to include a little information about both you and your online business.

12) Sales Page: Even with the best product descriptions, it is important to create a dedicated page that describes how your products are superior to your competitors. This section should be a summary of all your key features written in a dynamic tone. Basically, you want your visitors to read this page and immediately buy from you. An example of a salës page, can be seen from my own site: /Mizambar.com.

13) Refund/Return Policy: On the other side, there will be times when a customer is not happy. To help alleviate any fears that they might have about purchasing online, there needs to be a section where potential customers can read your rules on accepting returns and refunds. Carefully list how and if you accept refunds. If you do not, then be upfront about it.

Because there are millïons of websites on the Internet, it is vital that you give your visitors what they need. Unfortunately, they will not tell you what is necessary. But, by including these 13 items in the design of your website, you can be assured that you will have a distinct advantage over your competitor's Internet business.

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Scott J. Patterson designed and promoted his own online store with NO computer experience. To find out how he did it, be sure to get a FR-E-E copy of his ebook at: BuildingAStore.com.
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