Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 05-30-2005 Issue: May -->15-30
S. Kumar, Editor,
Subscriber Base: 25000+
What are the 3 very basic elements of a successful online
Before I get into it, let's realize that it is the ability to
keep things simple, straight and uncluttered that is going to pave the way
into your customers hearts and wallets.
It is the little hinges that swings big doors.
Here are 3 such little hinges that can swing the big doors
to an online income - no matter what your business is.
1. Hands-off automated list building: You heard
this many times and its indeed true! I did not comprehend this concept
fully in the early days of my business. Today, I am fully convinced that
90% of the sales results from Opt-In Lists -- whether from yours or
others. You must have have an Opt-In List to maximize your profits. You
...whatever, but you need to have a system to collects the name and email
address of your prospects and add them automatically to your
2. Ethical Follow ups: By ethical, what I mean is,
never mislead your subscriber with falls information. Have you observed
how some marketers bombard you with all the lousy MLM's, opportunities and
the useless junk on a daily basis. Just don't do that. Inform your
subscribers only what you truly believe in. Never gamble or experiment
with their hard earned money. And I can assure you that if you send '8 to
9 ethical follow up messages' rich in content, free gifts etc, then on the
10 the message onwards she will begin to respond to you. Here's a good
free as well as paid autoresponders.
3. Personalize your WebPages: You NEED to do more
than just personalizing your emails. His first name should appear even
from the web page to which he is directed to. It will be an
electrifying experience for your visitor as your sales pages becomes alive
with his name. Your sales page appears as if it is specially written for
him...instantly placing him into a better 'buying mode'. Everyone loves
individual attention and special treatment. The new tool
Squeeze Page Generator lets you do this easily.
Hope you will find these tips useful.
All the boxes were damaged
"Just Set It
And Forget It! This Easy To Use Simple System Will Put Rich Search
Engine Content Automatically On Your Site.!!"
If you can beam out quality content out of your
ordinary site, it will be transformed into a successful website in a
matter of days!!
Your site content must provide the information needed by its users. They
require answers, solutions and new ideas. Your content must address to
their problems, needs, desires and wants. Do this and your visitors will
return again and again.
So content is the most important part of any website and search engines
And one of the fastest growing methods of content distribution is Really
Simple Syndication (RSS). This ability to present on-page information to
subscribers has been embraced by both bloggers and business sites alike.
Sadly, so are the spammers.
RSS SPAM is here! Hijacked RSS feeds are now showing up
without you knowing! RSS spam will become as prevalent as email spam. Some
feeds are being used to deliver spam with out your knowledge. If You have
RSS feeds on your site, beware! You will be Hijacked.
The popularity of RSS use is growing exponentially...so is the idea to
monetize syndication with ads! Yahoo, recently announced that they will
begin displaying ads from Overture's service within RSS feeds.
Do you have time to waste checking your website every
second to see that you got hijacked? Hijacked RSS - It's here and it's
going to stay - ads in RSS feeds are real - Spam in RSS feeds are real.
Do You want to have your visitors subject to ads or even worse fake
content that is nothing more than a spam attempt to hijack your site?
Be in control of your content using Content Rotator Pro. It is capable of
providing your site with fresh content automatically and it
cannot be exploited by junk entries from outside sources. And many
This is good buy. Do not hesitate.
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RSS Works: Hard Metrics
to Prove It
Marketers are constantly asking if RSS marketing works and if this can be
It's time to take a look at some real-life RSS metrics from real-life
marketers. These will show you what kind of results you can expect to see
I first presented this data at the Syndicate Conference in New York City,
the first conference entirely devoted to RSS.
To make a point, we'll take a look at RSS metrics from 4 different
viewpoints, each demonstrating one facet of RSS marketing and a different
way of capturing RSS metrics. This data combined will give you the answer
of whether RSS marketing is for you, as an addition to e-mail marketing,
1. Click -through rates from RSS feed to site: The aggregator side
RSS statistics should be most relevant when coming from actual RSS
aggregators and their vendors, since these people can measure precisely
how their users are actually using RSS.
Customer Reader [http://www.customreader.com],
who just recently launched a desktop RSS aggregator, which marketers can
brand for themselves and then distribute to their readers, supplied us
with their latest data. This data is based on 3,500 users of their
brandable RSS aggregator and on the last [two weeks ago] 48 hours of their
The most interesting piece of data is the 23% average CTR (click-through
rate) from feed to site within last 48 hours, which proves that RSS works
in terms of getting readers from the outbout message to the site. RSS
users are actually clicking on RSS content!
Now, what is the "feed-to-side" CTR? It simply means that 23% of the
end-users that subscribe to various feeds, clicked at least once on one of
the content items in the feeds they are subscribed to.
2. Click-through rates from content item to site: The RSS solution
Considering the different RSS metrics systems and the fact that no
marketing tool whatsoever can be measured 100% precisely from the outside
tracking service side, seeing stats from RSS solutions vendors is
important as well.
On this end, some basic stats were supplied from SimpleFeed [http://www.simplefeed.com],
the providers of one of the more advanced RSS marketing solutions.
The stats are based on an app. 10,000 end-user sample, 30 day average and
4 months of data.
They are seeing a 6.8% average CTR from content item [individual content
item in an RSS feed] to site and a 150% [1.5 clicks] average CTR from feed
to site within 30 days.
3. Subscription and click-through rates: The Marketer/Publisher Side
And finally, let's take a look at the stats from the
publisher/marketer point of view.
Lockergnome.com is one of the most popular tech sites on the internet.
Although they are serving a more tech savvy audience,
Lockergnome is an excellent example of the results you can ultimately hope
to achieve using RSS.
First of all, they are seeing a ration of 5:1 in favor of
the number of RSS subscribers against e-mail subscribers and even more
interesting, a 500% better clickthrough ratio with RSS than with e-mail.
4. Search Engine Visibility
The BTI Group is a smaller VoIP provider and, through their high ranking
], the proof that RSS works for search engine positioning.
Here are just some of their achievements, as a result of their RSS
marketing activities .
a] 120 page-one search results on important industry search terms
#1 Voip vs traditional phone system
#1 VoIP solution provider
#2 VoIP small business
#2 VoIP architecture
#5 VoIP phone equipment
#6 VoIP benefits
#7 VoIP Small Business costs
b] A 75% increase in traffic to the corporate website
c] BTI's link popularity jumped from 164 in June 2003 to 1312 in
December 2004 to 1405 in February 2005
These metrics clearly show that RSS works for marketers and publishers.
This data alone, also considering that RSS clearly gets
100% of your content delivered and actually provides you with an abundance
of new marketing opportunities, such as podcasting, should be enough to
make you do something about RSS now.
Rok Hrastnik is the author of »Unleash the Marketing &
Publishing Power of RSS«, acclaimed as the best and most comprehensive
guide to RSS for marketers by leading RSS experts. The complete guide on
RSS for marketers:
Special Note 1:
Confused about RSS and
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Well. That sums up
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Cordially -- S. Kumar
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Author of eBook:
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Copyright 2004: S. Kumar, http://www.learnhomebusiness.com