Welcome to 's Issue Of "HomeBiz-Tips"
Marketers Friendly E-Mag
Date: 2008-07-15 Issue:
S. Kumar, Editor,
Subscriber Base: 30,000+
One of the most important questions asked by every online
marketer is how to motivate and elicit lasting positive web audience
If your visitors eye balls gets burned by looking at your site, you've
lost the game even before you started. The relevance of sticking to the
basics and fundamentals comes in here for that sought after audience
And your success depends on how smart you get in giving special twists
to these basics and getting creative with fundamentals.
Here are a few tips that you can look into.
1. The Content Factor: Your visitor wants information. That's his
primary motive when he visited your site. Now, let's face it. Though
"content is king", the information on our sites is basically advertising.
And it should be so as we are in business selling products and services.
But the twist here is to turn your advertising in an advertorial.
That is turning your advertising into content that are worth listening to.
This way you begin to build the confidence in the customers mind in a slow
and patient way.
2. The Communication Factor: Does your website merely presents
information or does it communicate in a meaningful way providing value
addition to your visitors?
Every second the visitor spends on your site, he should feel that he is
being communicated to rather than treated with blatant and blaring
advertising. The method and manner in which you communicate determines
your visitor response to your site. Communicate in a simple, lucid, clean
and coherent way.
3. The Trust Factor: Incorporate a human connection to your
website. Include the contact name at the minimum. If possible include
Include some customer testimonials that can be verified.
4. The Personality Factor: Infuse your personality into your
website. As a small business owner let the real you jump out of
your website copy. Your visitors instinctively get this and will respond
more positively to your business proposition.
Remember these points when you edit your website next time.
Did you know that 95% of the Internet marketers consider
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YET 85% do not use a proper tool to achieve this
How many of your visitors are actually converting into
buyers? 1%, 2%, 5% or maybe even 10% top, correct? This leaves you with a
‘fail rate’ of 90+ %. Visitors, you often paid for, leaving your
website never to return again! Painful!
What if right on the verge of leaving your website, you could grab
their attention once more, pull them back in and make them another
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Why You Don't Want Michelangelo Working on Your Website!
Everyone wants to live surrounded by beauty. Beauty soothes the soul, and
lifts the spirit. It inspires us and keeps us healthy. We all want beauty.
Can you have beauty in your website? Sure you can, and it's important to
have your website be pleasing to the folks you want to help.
Unfortunately, this desire to have beauty and to please folks means that
you can spend a great deal of time creating a 'unique and beautiful' web
design that people actually avoid. How can you spend so much time on
beauty, sacrifice so much money with a designer, and still end up with a
Do you do Frescoes?
No one would complain about the beauty of the Sistine Chapel in Rome.
Michelangelo spent four years, from July, 1508 through October, 1512,
painting over 5,000 square feet of the Sistine Chapel's ceiling.
Unfortunately, Michelangelo was a sculptor, and loved working in marble.
Prior to the Sistine Chapel, he had only painted briefly as a student of
Domenico Ghirlandaio in Florence - which means that he got off to a slow
start as he learned how to paint frescoes.
Luckily for him, Michelangelo was already an accomplished artist. He
wasn't exactly doing the Sistine Chapel as a free promotional effort. Pope
Julius II commissioned him for those four years, and didn't seem to mind
that it took Michelangelo a while to get in a groove.
History reports that one of the Pope's motivations was to outdo Pope
Alexander VI. So, the whole idea was to create an amazingly glorious
ceiling that would stun everyone who saw it.
Are you trying to stun your visitors? Remember the purpose of your
website: to create a relationship with the right people, connect with
their hearts and needs, and to help them take the next step in
relationship to what you provide. If you aren't being commissioned to
paint the ceiling of your website by a fabulously wealthy Pope, and if you
aren't trying to stun your visitors with beauty, I suggest you relax, just
a little bit, any attachment you might have to beauty and uniqueness
around your website.
Your visitor is waiting for dinner.
Imagine showing up at a friend's house to eat. You've worked all day,
you're hungry and you've been looking forward to dinner. Yet, once you
arrive, they keep you waiting for three hours while they pull out family
home movies, or their wedding album.
It's not that you wouldn't eventually like to see those things. But first,
can we have dinner, please?
The Two Functions of Your Design
Absolutely prepare and present the food with love and beauty. But just
remember that your visitor is looking for food, not frescoes. It's been
shown that when a visitor comes to a website, design plays two primary
(1) to show that the website is solid and professional-looking enough that
the business can be trusted, and
(2) to make sure that the visitor can find what he/she needs really easily
without having to guess or hunt.
As long as you are meeting those two needs, your design is going to work.
So, where is it safe to bring forth beauty and inspiration on your site,
and where will it keep you stuck to the ceiling for four years?
Keys to Website Design
* Things to avoid.
Avoid putting a pattern behind your text, or using a text color that isn't
very dark. In fact, I recommend that you stick with black text on a white
background. Millions of novels of great variety, beauty and talent are
written, all printed black text on a white background.
As a general rule, avoid animation and oversized photos and illustrations
- anything that distracts from the food you want your visitor to eat.
Avoid unique design layouts. Many websites look the same structurally -
and so do human beings. You don't have to look at the back of someone's
knees to find their eyes. People know how to connect with each other more
easily in part because of structural similarities.
Your visitor has been trained to expect certain conventions in web design,
so they can find what they are looking for. Don't play a guessing game
with them by creating some outlandishly creative and confusing design.
* Things to do.
Keep your text front and center. Keep your navigation either across the
top, or down one side, with clear labels. Don't use more than two columns
- one for the navigation or side text, and one for the main content of the
page. Have a clear banner across the top with a simple message about your
* Things of beauty and inspiration
Make your banner beautiful and inspiring, without being cluttered. Use
colors you love.
Use creative bullets rather than just the usual round variety.
Use color highlights around navigation buttons, and in the frame around
* Above all, don't agonize over it.
If you don't have a website yet, or your website isn't effective and you
are upgrading it, bring in what creativity you have, but don't agonize
over the beauty aspects. Your visitors are waiting to be fed! Once you
start having a lot of visitors coming to your website, and your business
is humming, you can take the time and space to bring out the fine china
My very best to you and your business.
Mark Silver is the author of Unveiling the Heart of Your Business: How
Money, Marketing and Sales can Deepen Your Heart, Heal the World, and
Still Add to Your Bottom Line. He has helped hundreds of small business
owners around the globe succeed in business without losing their hearts.
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Well. That sums up
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Copyright 2008: S. Kumar,