In this free "special
report", I am going to tell you exactly how to succeed with
After you finish reading this
article, you will know what works, and what steps to take.
I will also reveal
to you the "missing link" - a very important step that most
marketers won't tell you about or simply don't know enough about.
Online marketing is not rocket
science. Yet, many marketers would like you to believe that it is
complicated so that you are compelled to pay "them"
hundreds, even thousands of dollars for their products.
If you've spent any time online,
visiting marketing sites or buying marketing products, you
probably know what the basic four steps to online success are. If
you're not aware of them yet, I'll go over each of them now:
The Four Steps to Online Marketing Success Are:
1. Sell a "marketable"
2. Design a "killer" mini
website to sell this product.
3. Make the ordering process
4. Find people who
"want" your product.
I will go over these four steps in more detail shortly. (This is
the same information some marketers are charging a lot of money
There is no magic to online
marketing. You simply have to master the basics!
Master the basics. That's what
works every single time. It's like learning any new skill or a new
sport. When you master the basics, you become good at it!
When you master the four steps
listed above, you can sell anything online. Keep in mind
that all four steps have to be taken seriously to be able
to market successfully. If any one of the steps is missing, your
marketing strategy will most likely fail.
There is one additional step as
I've mentioned before, the "missing link." When this
step is merged with the other four steps, your profits immediately
skyrocket and your costs are reduced dramatically. I will go over
this important step shortly.
First, let's go over each of the
4 steps above in more detail so you can get a better understanding
of the basics. Remember, it's the basics that work
The Big Four
- Sell a "marketable"
A marketable product falls
under one of two categories. It either "solves a
problem" or "offers a solution to a problem."
Keep this simple rule in mind and you will always have a
product that people will "want" to buy.
It's as simple as that. To
create a marketable product, all you have to do is find a
"common problem" and solve it, or offer a solution
to the problem. A "common problem" is anything that
a large number of people are experiencing. This simply gives
you leverage by providing you with more customers.
The best way to find a
"common problem" is to look at some of the problems
you're having in your field of work. It's always a good idea
to work with what you know. Next, find out if other people are
also having the same problem. Also find out if they would be
willing to pay someone to solve this problem or offer a
solution. Then, come up with a product that will fit the bill.
You should first find
out if there is a demand for the product and then
create the product. If you find that people are not interested
in your product, you don't have to waste your time creating
it. Simply move on to the next problem and product.
- Design a "killer"
website to sell the product.
Designing a powerful website
that effectively sells your product is not difficult. It just
has its own set of "basic steps" that need to be
followed. Here are the main ones:
- Headline: Create a
headline that grabs the reader. Tell him what you will
do for him. Make a promise to solve his problem. Only then
will he read the rest of your material.
- Benefits: List the
'benefits' of the product. Always sell the benefits of the
product, not the features. Example: One feature of an
automobile can be that it has anti-lock brakes. The benefit
that this feature provides is 'safety.' Always sell the
- Low Risk & High Comfort:
Make the offer as risk-free and as comfortable as you can for
the customer. This is very important, especially online, since
the customer cannot see you and does not know who he is buying
from. Offer a solid moneyback guarantee, provide testimonials
from other satisfied customers, provide a physical address and
phone number on your site, etc.
- Call to Action: This is
where most marketers lose their prospects. Don't assume that
the customer will order without your telling him to. Ask the
customer to order now! Ask it firmly and with confidence. If
you don't, you will lose a lot of sales.
- Make the ordering process
Anything that requires too
much work or seems complicated will cause you to lose the
sale. You want to make the purchase as convenient and painless
as you can for the customer. The best way to do this is to
accept credit cards online. Getting set up to accept online
checks also helps; however, accepting credit cards online is a
must. Get set up to authorize and approve credit card
orders from your site.
- Find people who
"want" your product.
This is probably the
trickiest step and can cost you a lot of money if you don't
know what you're doing.
The secret to this step, in a
word, is "targeting." You should only sell to
those people who are potential buyers. Don't be concerned with
the rest of the world. If you don't target, you will waste a
lot of time and money on random advertising. Don't sell
golf balls to people who are interested in playing tennis.
It may seem obvious to you but many marketers are doing the
exact same thing every single time they advertise.
So, if you're placing an ad
to sell an automobile, you shouldn't place it in the business
section just because the business section happens to attract
more readers. You should instead place it in the automobile
section. There may be less readers looking at the automobile
section; however, they will all be interested in
The same goes for search
engines or for any other advertising media. Your advertising
dollars will be better spent if you advertise to 10
"potential" buyers than to 50 individuals "at
random." Go for quality, not quantity.
If you use the four steps
above, you will be able to sell anything on the
When I say "sell
anything" I am referring to "marketable"
products. After all, why would you want to sell a product that
nobody wants. Fortunately, if you follow each of the four
steps just as outlined above, you will always start with a
marketable product. That alone is worth it's weight in
There is one more step to the
online marketing system. This is what some marketers will not
tell you about. It's a secret they'd rather keep to
themselves. Or they simply don't know about it.
Yes, I'm referring to the
elusive Step 5 - the "missing link" to
online marketing success.
Master the first four steps
and you will be able to sell anything online. Master step 5 as
well and you will be able to dramatically increase your
profits while drastically reducing your costs.
I'll discuss step 5 now...
Step 5: The
"Missing Link" of Online Marketing
Step 5 is simple yet a lot of
marketers overlook it and suffer the consequences - a lot of
wasted marketing dollars and efforts.
Let me explain...
There are two main ways by
which most marketers flush most of their marketing dollars and
efforts down the hole:
- Out of every 100 prospects
that visit a website, only a handful will usually buy the
product on their first visit. The only problem is that
in most cases, it is their first and last visit. You
see, there is so much marketing material being bombarded at
online surfers that most of them will never get a chance to come
back to a previously visited site. Hence, these prospects
are gone forever, never to return again. Most of the seller's
marketing investment is also gone forever.
- Most marketers only sell to
their customers once! These marketers are making the
biggest mistakes of their lives!
Here's why: It is much easier and cheaper to sell to
your "existing customers" again and again because it
costs you time and money to acquire each new customer. If you
only sell to this customer once, you are in trouble. It's just
like buying an expensive mink coat, wearing it once, and
throwing it away! Seriously, that's how silly this is. These
marketers are just throwing money away!
Step 5, then, is simply about finding ways to market to these two
groups of people by Creating the 'Golden List.' This
is where most of your profits are hidden! And it's the
easiest profits you will ever take!
To create this list, you need to:
- Find a way to contact
those one-time, non-buying visitors to your site with their
permission and reminding them about your offer.
Listen, how many times have you seen a great offer, put it
aside for later, and then forgotten about it? We all do it.
Your prospects do this too. That's why you need to not
lose contact with these "targeted" visitors.
- Contact your previous
customers and offer them other related products. Selling just
one product will usually not make you wealthy...unless
you're selling it for $500 each or more. To increase your
profits dramatically and lower costs, you need to sell to your
existing customers more than just once.
Creating the 'golden list' is the most important step if you want
to succeed in online marketing. It is the goose that lays the
'golden eggs!' The only way to create this powerful list is by
using responsible and ethical email marketing.
Sending unwanted email (spam) to
others is definitely out! It is also illegal. Responsible
and ethical email marketing, on the other hand, is in and
it works like a charm! In fact, it can make the difference
between the success and failure of your business, online or
Creating your 'golden list' using
responsible and ethical email marketing can dramatically increase
your profits and lower your costs immediately.
Almost every marketer on the
Internet covers steps 1 through 4. Very
few discuss step 5 even though it is the most important step of
Granted, there is a lot involved
in getting step 5 just right so that it can create huge profits
for you. And that is probably why most people don't discuss it and
don't try to explain it. Simply because they don't know enough
It will definitely be to your
advantage to learn how to incorporate the 'responsible &
ethical email marketing' strategy to your business. This one move
alone will magnify the results of all your marketing efforts!
There is no way I can explain the
entire process to you in one small article. However, just by being
aware of the basics of Step 5, you now have an unfair
advantage over most other marketers!
If you are interested in learning
more about Step 5, I have written an entire manual on it which
explains the process in detail. This manual could very well be the
one reason your business would succeed while most others won't.
You can find out more about this manual right now by going here: The
"Missing Link" of Marketing!
The other 4 steps are also
covered in more detail in the accompanying free newsletter at the
When you use all 5 steps above, you will be able to sell anything
on the Internet and make a killing at it!
I wish you the best with all your
Strategies for Success
Find out More about The
"Missing Link" of Marketing