Unavoidable Factors For Maximizing Your International
6 Unavoidable Factors For Maximizing Your International Online
By S. Kumar,
International online sales can no longer be ignored! And global
online marketing is no more about U.S. or Canada only!
Last year, U.S. holiday sales was about $30.1 billion, a clean 30%
up from 2004. And this trend is world wide and not just limited to
the U.S. An example is, U.K. holiday sales clocked an increase of
50% in 2005 and Brits spent close to ?5 billion!
According to 2CO.com, more than 80% of 2CO vendors now sell in more
than one country and nearly 40% of 2CO sales results from about 200
countries other than the US and Canada.
The picture is crystal clear. Update your global
internet marketing services!
International buying is on the rise and Internet marketers can no
longer afford to ignore the needs of these buyers. Internet
marketing have become more challenging and multi-focused when
dealing with customers from cross-cultural groups.
And here are some tips on improving your international sales.
1:- Security Aspect
International buyers are worried about the security of their credit
card. And alleviating this fear is your FIRST selling point when
dealing with them! 42,000 interviews conducted in 37 countries makes
it plain that the security concerns is the limiting factor when it
comes to online purchases.
Regardless of their location, you must provide solid ways for them
to shop with confidence. Make sure that you have the top security
standards and also make sure that it is seen, evident and can be
confirmed with third parties.
2:- Provide Suitable Currency Choices
Enable your site to accept multi-currencies. You can set your prices
in US dollars, but have a mechanism where your international
customers can view the prices in their own currency. For instance,
$19.99 for U.S. customers, ?9.99 for U.K customers and so on. If
possible make this automated so that your customers can browse your
products priced in their own currency without doing anything else.
3:- Circumvent The Language Barrier
Let your images describe your products. Instead of making the
customer read your product, show what it is to minimize the reliance
on language. Make your Web site language simple. Avoid using slang
and Clich?. Keep your sentences short.
4:- Create Country-Specific Websites
What if you can communicate with your buyers in their own sweet
language? The result is obvious. More sales. This will empower you
to price your product for each country targeted, not by exchange
rates. You can also be price sensitive and flexible with each
country's competition and income levels.
One good example of a country-specific website is
5:- Shipping Ease
Make shipping as easy and safe as possible for the purchaser if you
are selling tangible products. Provide different shipping options
for your international buyer that he can choose. While shipping
expensive items, use a package service that provides proof of
delivery. Make sure that customers are completely familiar with your
shipping methods they order. Also insure the shipment.
6:- Multi-Lingual Help Center
How much will your sales will be if you can provide support in
English, Spanish, Portuguese and French? You can appoint tele-commuters
the respective countries to do the servicing. The cost factor will
be much lower than from U.S. As an example, you can get remote staff
from India for less than $20 for an 8hr work schedule.
Once you gain the confidence of your international target group, there is no
reason why they shouldn't buy from you in the changed global economy.
Good luck with your
International online sales.
Kumar is the webmaster and owner of
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